How can you get the best image results for your label or packaging printing?
The product image featured on your packaging or label can make all the difference, particularly for food which may need to be cooked or prepared.
We've put together a few hints and tips below from the ProPrint Group studio team and photographer, Kathryn Polley. They've given us some guidance on how to make sure your packaging will stand out and showcase your product...

1st Stage - Photography
The product itself...

Brief for the Photographer...
Briefing the photographer is especially important for packaging because the image has to work with so many other elements. This includes pack size, brand or variant colours, window areas, logos, copy, typefaces and so on. Communicating your ideas is key and a mood board can be a great way to show what you’re looking for - top down/flatlay shots, or table settings or close ups etc. While it is useful to see what other producers are doing with their packaging and photography, slavishly copying a successful competitor’s style is essentially giving them free advertising so don’t be afraid to explore new ideas and come up with something new and unique to you!
2nd Stage - Prep Photography for Print
The ProPrint Group studio team are experts at adjusting clients files to ensure that the printed result is the highest possible quality. However, improved file set up leads to far more seamless and efficient label and packaging printing, with no surprises! Here are a few considerations for customers or their graphic design agencies to bear in mind when preparing artwork and images for print...
Image size

Colour

Image format & resolution

Proofing
