Four Belazu products packed in retail cartons printed by ProPrint Group.

Belazu launch stylish new Waitrose gifts with full print and pack service by ProPrint Group

Belazu (pronounced Bel-uh-zoo) has produced and supplied chef-grade ingredients to high-end restaurants, hotels, delis, and retailers for more than 30 years. For the first time this year, the company has launched their first retail gift pack range in Waitrose using ProPrint Group's full print and pack service. The four gift sets for Christmas 2023 contain award-winning luxury products that are loved and trusted in home- and professional kitchens throughout the UK. Waitrose customers will therefore be able to purchase a tasty food alternative to “the usual bottle of wine” this Christmas.

For the important launch, Belazu opted to work with ProPrint Group as a trusted supplier to bring the gift concepts to life. ProPrint Group managed the implementation of the pack designs through all essential stages, from artwork to final product delivery. These included pack engineering and testing, Lithographic printing, plus combined product packing and delivery.

Print & Quality

Quality was unquestionably at the top of the agenda. ProPrint’s turnkey print & pack solution ensured quality assurance was carefully managed at every stage from initial brief to delivery. By using one key supplier throughout the process, Belazu were also able to make cost savings, as well as the convenience of reduced hand-offs. This simplified project coordination for Belazu, with ProPrint Group account managers providing updates throughout the process.

Importantly, timescales were efficiently managed between Belazu and ProPrint. The lead-time for the initial development stage, including pack testing at Belazu was 5-6 weeks. Thereafter, print, packing and delivery took 20 working days, with the full range comfortably ready on time for the retailer launch.

With quality a key priority, ProPrint Group provided advice on material for the fully recyclable packs. The print process used the latest state-of-the-art Komori Lithrone GL640 Advance. Belazu were also able to rely on ProPrint’s Waitrose approved printer status together with their BRCGS AA Grade certification. The process incorporated several embellishments for a luxurious packaging finish, including soft-touch varnish, foil blocking and embossing.

To complete the project, final packing took place within a dedicated, contained, temperature-controlled packing area. The area is hygienically managed with frequent microbiological swabbing and carefully trained staff.

The 4 new gift products are available in Waitrose stores now and online with Belazu.

To find out more on our print and co-packing service, get in touch.